Mini Master of Business Communication
Center for Business Excellence, Division of Executive Education and Professional Development, Opus College of Business, University of St. Thomas, Minneapolis, Minnesota. Patrick Redmond received the “Mini Master of Business Communication” certificate May 19, 2011. The University of St. Thomas (Opus College of Business) is the only private university in Minnesota accredited by AACSB, The Association to Advance Collegiate Schools of Business. According to the AACSB, “AACSB accreditation is the mark of quality distinction most widely sought after by business schools—less than 5 percent worldwide have earned the achievement.”
According to the University of St. Thomas: “Today’s professional business communicator must focus on the merger between great communication strategy and its application in the specific context of business. This leads to messages and communication strategies that ramp up the impact of every contact with customers and other business audiences, and ultimately results in an improved bottom line. The Mini Master of Business Communication exposes participants to all the critical areas of strategically developed business communication. You will come to understand the importance of each essential area of communication practice and learn ways you can jump-start your own contributions in these areas.”
According to the University of St. Thomas:
“The Mini Master of Business Communication consists of 13 sessions covering the following topics:
- The Business Communication Manager/Leader
- Persuasion
- Public Relations/Media Relations
- Marketing Communications/Branding
- Strategies in Advertising
- Promotional Marketing
- Communication Technology – Web 2.0 and beyond…
- Internal Employee Communication
- Teambuilding and Group Process
- Intellectual Property Law
- Creativity
- Interpersonal Communication
- Strategic Communication Planning
You will leave this program with:
- Knowledge of the key elements of effective business communication and how they can help you further your career goals
- The capability to position communications as a valued organizational function
- An understanding of how strategic planning of business communications dovetails with overall organization planning and strategy, resulting in more successful communications across the board
- Awareness of the range of communication issues faced by businesses including: practical challenges; organizational necessities; and ethical considerations which will allow for better communication planning.”
Class sessions were led by
Lisa Abendroth, PhD
Bob Ballard
George Creel, PhD
Tom Horner
Glenn Karwoski, MA
Susan Marsnik, J.D.
Kevin Sauter, PhD
Jeff Peterson, MBC
Mike Porter, EdD, APR
Scott Rader, PhD
David Therkelsen, MBA, APR, Fellow PRSA
Milt Thomas, MA
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